Asif Raza served in various positions in the past two decades, both as a photographer and businessman. He is one of the founding members of VISAGE, a renowned fashion publication in the Indian subcontinent.

Over thirty + years, Asif has had opportunities to work with global organizations such as include Ogilvy and Mather, Saatchi and Saatchi, J. Walter Thomson, Grays Advertising besides many other prestigious clients like P & G, Beecham, DeBeers, UniLevers, Pepsi, Coke, Fuji Film and Kodak besides many others, as well as some other leading advertising agencies.

These experiences allowed him to be the mentor he is today.
He has had the privilege of being a founding member of the photography department at an art school (IVSA) and has been teaching photography at the George Brown College in Toronto and Sheridan College over the past 25 years besides mentoring hundreds of photographers.

In both teaching and creating art, Asif is a master photographer that creates projects with a distinct identity.